Friday, 9 December 2011

This Morning with Fitzpatrick

Our task in class today was to come up with an innovative way of pitching our film! We were asked to work in groups of three, and I was in a group which consisted of Alice, Caitli and myself. We came up with the idea of doing a chat show, howevr for us three to be in it pitching our ideas, we needed a chat show host. Luckily Hannah Fitzpatrick had a free and was willing to be our host.

Monday, 5 December 2011

The script and shot ideas!



The open plains of the aspalt Jungle (Establishing shot - of housing estate or something)
Home to many creatures big and small, and the pupping ground for some of the world’s most illustrious creatures, One, the plastic bag. (go to Waitrose or similar super Market and video people putting shopping in their car)
Today we explore the cycle of life for this curious creature the plastic bag on it’s migration home to the pacific ocean. (Title comes in…’The plastic bag’) (Showing a clip of the plastci bag in the sea, or in water)
Once released in to the wild the plastic bag is unsure of itself, it falters at first, but soon with some help from the wind, the bag will be airborne.  (plastic bag floating across a street, eventually being taken into the air)
This flight will be the first of its long journey to its final destination, The garbage patch in the heart of the Pacific ocean.
Using the wind to guide it the plastic bag moves across the city through the air. (The plastic bag floating from the air closer to the ground, I would like this shot to be like the feather in forest gump)
A city park, at first may seem an idyllic place for the plastic bag, but danger lurks round every corner.  Here it will encounter many enemies, including one of the most dangerous, park services. (one gets picked up by a bin man) – Poor little fella, looks like his journey ends here. (clip of a plastic bag travelling through the park, and getting picked up by a bin man and being placed into a bin)
Meanwhile our little bag has uncounted one of nature’s most deadly killers, The Springadore. Once the springadore has locked on to it’s victim, There’s very little hope of survival, but using it’s superior size and deft manoeuvring, our bag manages to escape the springadore talons a flea for it’s life. (This part I may not include, it uses a dog, I only put down springadore - labradore cross springer spaniel -  because this is one of my dogs who when she was a puppy used to try and get plastic bags at any opportunity - dangerous, i know - but I don't know whether she would chase after one anymore)
Over the course of it’s migration, the plastic bag will cover vast distances. Through neighbourhoods, across parks, and down city streets. (clip of the bag travelling down a city street, across a park and through neighbour hoods - I'm sure i could do this at Hearts farm in wymondham - if that's what it's called)
As at home in water as it is on land and in air, the bags natural buoyancy makes it an excellent swimmer! (The bag floating down a river, giving the effect of it travelling to the mouth where it can then be released in to the sea, hence the next line)
It’s close now, and it can feel it.
The bag will travel thousands of miles to join the thriving community known as the great pacific garbage patch. This Magnificent Patch is a veritable plastic oasis, where millions of tonnes of plastic garbage remained trapped by the currents.
Never actually biodegrading, here the plastic bag can live, peacefully, co-existing with billions of other petroleum species. Thus completing the plastic cycle of life.

THE END FOR THE OPENING TWO MINS.

Voice Ideas: Ideaily I would like the tone of my narration to be David Attenbourgh, like thats going to happen, so I think I'm going to have to find someone witha fairly monotone, soothing voice to read this script, permission permitting obviously!

Inspiration behind my idea
Because i wanted to do a mockumentary, I have recentlt been watching Documentarys including david Attenbourgh. I listened to how he says things and the type of words he uses,I have also analysed the way in which he orders the sequences. So most of my script, or the big words initatleastare words from his documentary's on animals (as i'm treating the plastic bag as an animal) and from his latest one frozen planet.

So, for the script...narration over the top of a video. I have come up with a script which i hope will work and won't be too long (It can however be shortened, better too much than too little) and The words in brackets are what I hope the shots will be.

Film Synopsis

Title: The Plastic Bag


Genre: Documentary/ Mockumentary


Core audience: Mainstream Plus, mainly attracting younger people from about the age of 16-24 (a very small target audience) or people who just like a bit of comedy within a documentary. Both females and Males.


Longline: Following the life cycle of a plastic bag on it's journey or migration to the great paciffic garbage patch, where it will join it's other petroleum species, in it's natural habitat. It videos it's long journey capturing the many enimies and encounters that it faces during it's path.

In the opening credits of the film, there will be a short narration, I have written a script for what i would like to be said. The video will be clips of the plastic bag floating in various locations, accompanied with narration, eventually with the title coming in over the video picture.

Potential Film Ideas...

For my film opening, which will be just two minutes, I have concluded two ideas, and believe me, i changed my mind so many times, it was well into the double figures. However the two i have finalised on are the following;

Idea 1: A drama comedy; I hadn't actually thought of a name for the film, i came up with one whilst briefly thinking of the plot called 'Spencer II' This would tell the story of a child and her best friend spencer, a mouse, who had unfortunately died. This is how I imagined the film starting, a little girl burying a mouse in the soil, giving it a funeral service, in a sweet/ funny way that young children would, the shot pans round to over the child which shows a hand made crucifix saying 'spencer mouse, killed by mummy' prior to all of this in my titles, i would have a few moving photo shots of some time they spent together accompanied by music. These moving photos would have child like drawings over them also. I can't really describe this film, however i know what i would want it to be like in my head if i were doing this particular film. I also have an idea of who (my little sister, of 9 years, who was very keen to be in it and very dissapointed whne i told her i wasn't doing this idea anymore) and where I would do this.

Idea 2: Documentary/ Mocumentary - This is the Idea I have decided to stick to if all goes to plan on the filming. The basic plot for the two minuets is following the life cycle of a plastic bag on it's journey or migration to the great paciffic garbage patch, (A micky take on how plastic bags are clearly harmful to the enviroment, yet they still and up in the ocean, and obviously their natural habitat isn't the ocean, and they aren't species at all) where it will join it's other petroleum species, in it's natural habitat. It videos it's long journey capturing the many enimies and encounters that it faces during it's path. I have decided to do this because I like the idea of narration over a film, and whilst doing some audience research discovered that mockumentary's appeal to many. Although, if this doesn't go to plan i will go back to idea 1. Today in Media when I was telling Mr.Cole about my idea and he put a new idea in my head (just when I had it sorted aswell) and said i could follow the life of a man, who has an obsession with plastic bags, and you could walk into his house and he could have plastic bags pinned up on all of the walls, and he could have his favorites, for example 'The somerfields 1991 special'

Friday, 2 December 2011

Media Production Label Ideas



 For my Media Production Label I have had an idea of sing a play on words. I just wanted to do something simple and as it was being filmed in norfolk, i came to the conclusion of using 'Norfolk productions' However as my original idea for the opening two minutes of a film was going to include a mouse, i used 'Gnawfolk' as mice gnaw on things. I have decided to stick with the idea even though my idea has changed.


We have been studying production Company Idents, and all have some form of animation in them, so for mine i had an idea of a mouse Taking out bite out of some cheese, then zooming out to show nibbles gone from the 'W' in 'Gnawfolk' However we dont have the facilities for that and i would be setting myself a bit of  long winded impossible task, that would be very time consuming, and although i would very much like to have done that i have to think of the filming and editing. So my idea now would just to maybe have a mouse running across the screen.

Ross...



In Mr.Coles lesson last friday we were given the task of writting a story. Firatly we had to arrange ourself in age order, which you'd think is a simple task for a buch of A-level students however it took far too long! Mr.Cole gave us the first part of the story which went 'Ross a _____ year old male woke up and looked around him, he was...' From here onwards we had to write part of a story, which we were given a couple of minutes to do and then pass it on to the person sitting next to us. So by the end of the lesson we would have a number of peoples inputs to a story. So this is how my story went;

Ross, a 90 year old male woke up and looked around him, he was in an care home surrounded by more elders of a similar age to him sitting in arms chairs. He was a skinny, frail, very pale old man with a thining grey combover, he had extremely thin lips accompanied by very few teeth, He wears a Dark Green Robe paired with an old leather flying cap and in his wrinkly shaking hands he clenched a toy plane.
A knife and fork were thrust into his hands - it was time for dinner. Ross hated dinner here, they always forced him to eat things he didnt like and he especially hated it when they interpreted his thoughts. He looked at the gleaming cutlery and slow begn to eat with a frown on his face.
''Coffee Dear?'' Came a voice from his left. ''NO you know i hate coffee at at the best of times. You call yourself a Carer? Pffftt. You couldn;t even dress yourself appropriTELY TODy...red skirt, fishnet stockings, a purple jumper and a green scarf...Even i can tell that you look ridiculous...just think about what the other old gits think about you'' She tured away briskly looking rather hot and flustered; a loud crash could be heard as she ran into the lobby. Bert, the old crazy fool from 9a just laughed. ''Laughter, such a pleasant sound''
Ross thought of his daughter who was due to come and visit him today, now he'd been waiting weeks to see her, but something always came up. Her mum was ill, his heart attacks, The nurses strike. he'd even gone to the the kitchen to make a special request for a cake to be made on her arrival. Of course he was refused, neverthe less, he asked. ''Dear the phones for you' He wheeled his chair to the office and the receptionist handed it over with one of the most special smiles. ''Hi paps?'' ''Yes is that you Charlotte?'' ''Yeah it is, oh paps, it's mum somethings happened''
He listened carefully. To a passer the gentle buzz could only be a greeting - an average call about the day, the waether...
But to Ross it was the moment when his last hope collapsed. He looked at the reciever in grief, only holduing it by the tips of his fingers. He opened his dry mouth, and it trembled. After what could have felt like an hour, he mearly said ''okay'' - and let his arm drop the phone. His fingeres gripped on to the air, They were like little spider legs. His ees lurched as tears glistened at the corner of his red eyes. The tears seemed to shatter. ''She's gone. It's all over!''

I have highlighted in different colours from where a new person added something else on to the story, the forst bit in blue writting was mine.
I pictured the narration, following on from mine, to be something along the world war II lines, and how he always spoke about his past, I didn't expect the story to jump so much, forexample there was a bi about a carer in inappropriate clothing, and there was nothing more written about it, and then it just jumped to the sad news of his daughters mum dying. This also made no connection to the point that it was his daughters mum however wasn't his wife or ex-wife. It also talks about him 'wheeling himself over to the phone' there's no story behing why he's in a wheelchair, i wouldn;t have put him in one if i had carried on the narration. I would have hoped that the story could have follwed on from my idea little better, for exaple the description i gave of Ross the 90 year old, and the props he was wearing/holding. 
This is how i'd imaging the old man to look..

Wednesday, 23 November 2011

Understanding the Media Industry!

These are a few notes i made in Mrs.Brogans lesson about understanding the market. We were put into groups and given sperate headings to read up on and pitch to the class. I was paired with Alice and Ben.

To have any success in producing or releasing a film you need to have a business plan or strategy, There are a number of steps to do this, the first and most obvious being the idea!
1. The Idea,
-The Idea primarily needs sources of information as thesed are the most valuable commodity in the film business. Protecting your idea is also very crucial and film producers also take out ommissions insurance which cover them if they are sued for libel, slander, breach of copyright and the like.
- The producer is also a vital part of the idea, as this is the person who decides to make this great idea in to reality. These people are often the driving force behind the whole film along with the financial side of things!
- The Director, This person can visualise a script and make it reality, They know how to take a story and put it on the scene. These people work very closely with the Producers.
- The Writer, defines and clarifys the idea, the plot and the main characteristics, and turns it into something tangible.
- Treatment, The writer will then write a treatment a one page description of the story and characteristics of the film. This is a description of the key events and people in the film. This should also give the reader a good idea of what the film is about.
- Pitch, A pitch contains all the information needed in order to sell the odea to francises to commission a script. The pitch should include a few simple rules...
                1. one-liner ( A one sentense description of the film)
             2. Genre
             3. Market
             4. People attatched
             5. Rough Budget
             6. Brief Synopsis

2. Development finance
Film finance is an aspect of film production that occurs during the development stage prior to pre-production, and is concerned with determining the potential value of a proposed film. In the United States, the value is typically based on a forecast of revenues over a ten- to 15-year period, beginning with theatrical release, and including DVD sales, and release to cable broadcast television networks both domestic and international and inflight airline licensing.


Film finance is a subset of project finance, meaning the film project's generated cash flows are used to repay investors, and generally not from external sources. This however has been met with new ways to protect principal, and insure against loss of investor's assets.
The Main ways of financing are
  1. government grants;
  2. tax schemes;
  3. private equity and hedge funds
  4. debt finance; and
  5. equity finance.

3. The Script Development Once the finance side of things are stable or guarenteed, you can start planning a script for the play.
Firstly you need the Synopsis, The writter produces this and he and she producer agree (or not) on the key scenes and events in the film.

Secondly, The step outline! there are as many ways of writting as there are writters, but most create a step outline to create their script. These are just short written descriptions of the scene, which will eventually come together to make a script.

Thirdly drafts are needed, part of the writters fee is conditional on delivery of the forst draft. THIS CAN BE THE HARDEST PART OF THE SCREEN WRITTING! This doesn;t just contain dialouge, but every little thing from actions and events that will be seen on screen.

Following this is Revisions, Once the writter and producer are happy, The draft is sent to the financers, all of whom have their own ideas...The writters here have to tell a story visually, This is a very unique and specialist discipline.

Next, The Final Draft! When everyone is happy with the script it is locked off and the writter gets paid.

Finally Sales Treatment This is the final stage of the script development process- the creation of sales. This is desingned to sell the film to potential financers. This is an advert fro the script and uses more emotive language than the writers original synopsis.

Packaging
What is packaging? the rough budget - The producer takes the sales treatment and final draft script and come us with a rough budget! it is a budget of how much funding the writter can expect for the script.

The cast - one common way to make the project more commercial is to attactch well knows starts to the script.

The Heads of department - The respected commercially successful heads of department carry considerable clout with financers. A top editor can transform a film, the priduction designer is incrediblly important for the visual appearance of the film and the director of photography is equally important, they give the film as distinctive look that will sell the film.

Detailed budget and production scheme - to turn the business into a proper production proposition, the producer must know how much it will actually cost to make.

Financial plan and recoument schedule- potential investors will want to know how the producer plans to raise the money and how she plans to pay them back.

The complete package - the producer has packaged the film to a viable commercial proposition, now is the time to see what people think of it.

Financing
Financing is an expensive business and the producer must secure enough funding to make the film to the highest possible standard.

Number one - The market, financers can be anywhere in the world, they don;t have to be local. to secure the investment she needs to make the film, The producer must travel to get the best deal.

Investment - Private individuals, production companies and private bodies all invest in films. The producers lawyers draws up contractions to seal deals.

Pre-Sales - The producer can also raise money from pre sales selling the rights to teh film before it has even been sold.

Banks and Gap funding - There are departments of banks that specialise in films finance, they invest in commercial projects and also offer loans.

Completion Bonds- Most financers insist there is a completion bond in place before they agree to invest. This is the insurance for the project.

GREEN LIGHT!! Once all the essential funding and insurance is secured, the films gets the green light and the producer gets drunk!

Pre-Production
With the financing secured, the full cast and crew are hired and detailed preperation for the shoot begins.

The Kick off meeting - Once all the heads of department are hired, the shooting script is circulated and pre production begins in earnest.

The casting direcrtor - The casting director will need to start to shortlist actrs for all the roles required for the script.

The editor will take  on the responsiblity of choosing the people that will be requied once the film moves into post preduction.

During pre-production the head of sound is responsible for hiring a team of sound recordists and boom operators.

The director of photography he has to make sure everyone is comfortable with the type of film that is being shot.

The production designer, they need to hire a team to make sure all the sets are hired.

The first AD, they are responsible for keeping the film on schedule.

The line producer is responsible for every person and issue during the making of a film.

Casting....The casting Director, with the dorector and producer begins the long process of identifying and casting the actors.

Story Boarding; These are blueprints for the film, where every shot is planned in advance by the director and the DOP.

Production Design; They plan every aspect of how the film will look, and hires people to design and build each part.

Special effects planning, effects shots are planned in much more detail, than normal shots and can take months to design.

The production unit - The first Ad, line producer and production manager make up the key logistic triangle of the production.

The Shoot
This can involve hundreds of people and is a constant struggle to keep on schedule and budget.

This includes first day of principal shooting, this is the most key moment as funding is released.

Camera department is needed, they are responsible for getting all the footage back to the story editor.

Lighting and sound- once this and hair and make up have been done and set up the shooting can begin.

Acting - in the midst of all commotion the actrs must create an emotional world and draw the audience into it.

Special Physical Effects - this is constructed carefully and must be done with minimum risk.

Chain of command- Film productions are run with military precision, if they fall behind schedule the financers and insurers may step in.

Post Prouction
This usually starts during the shoot.
This includes the rough cut, Post production sound, Digital effects and titles, Grade and colour, final mix and final cut.

Sales
Selling the product; to help sell thye film to distributors the the producer secures the services of the sales agent.

The Trailer; To help sell the film a trailer is made!

Sales toolkit - The producer and sales agent collect everything they need to sell the film to distributors.

Taking the film to market - The market is saturated with films, so the producer must go to great lengths to attract attention to their product.

Screenings - These can be great for generating heat around the film.

Deals - the producer now has a hot product and can negociate good deals with the distributors around the world.

Marketing
As the finishing touches are being made to the film post, the distributors plan their strategy and begin to market it.
The most important people in this are;
The marketing team, The audience, Advertising, Press and media coverage, the internet and new marketing models and selling the film to exibitors.

Exhibition
The premiere - A high profile star studded premiere is used to lanch the film to the public with an explosion of media coverage.

Uk cinemas - The film is then showed at cinemas, to which britain holds over 3,500.

Prints and logistics - Distributors supply the exhibitors with prints of the film. the more films the screen is shown on the more prints needed.

Box office performance - This is data about film attendences.

Revenues - The exhibitors take there share of the box office release after which the distributors recoup their marketing costs.

Recoupment - Once the distributors have been paid, the financers can recover their investments.

Other Windows
A successsful run in cinemas makes the filma sought after product, which can be sold through other channels.

Hospitality - sales for hotel channels and in flight entertainment can bring in millions to add to the revenue.

DVD and Video, Uk audiences spend more on DVD's than cinema tickets.

Broadcast - Television is the final source of revenue and rightscan be sold seperately.

Game of the Film - Rights for games and other product lisenses.

Profit - Once the film has made profit the film producer and key creative people can reap theor rewards.

The end!