Technological Convergence

Impact of Technilogical convergence on film institutions and audiences:
Technological convergence refers to the systems of technology by which media is produced and distributed to the audience.
Technology has converged to enable audiences to communicate, consume and interact with the media, and create their own media trhrough one piece of technology.
This has made communication, consumption, interaction and production a more convienient, more portable and more integregated expirience.

The convergence of technology has enable cross-media convergence to take place - the coming together of traditionally seperate forms of media i.e radio which can be listened to via the TV, TV and Newspaper can be consumed via the web and films or games can be consumed via phones or games consoles.

Examples of Technological convergence with relevance to film instituions/audiences;
Computers
Broardband Cable
Cameras - Digital, HD, 3D etc.
Cinemas
Flat screen, High Def TVs
Blur-Ray dvd
3D technology
Apple and Itunes
Sony and playstation 3
Microsoft and X-box
Nintendo and Wii
Virgin Media etc.